Barbara Staring appointed as Vice President, National Account Executive
Crawford & Company (Canada) Inc. announced today the appointment of Barbara Staring as vice president, National Account Executive effective May 13. Reporting to Greg Smith, chief client officer, Barbara will work on Crawford's sales team to drive revenue growth and strengthen customer relations. This strategic addition to the team will support the organization’s mission of restoring and enhancing lives, businesses, and communities
“Barbara will be an asset in helping us grow our market share in high-potential areas,” said Greg Smith. “Throughout her career, she has consistently demonstrated a solid commitment to customers and the local community. I know that Barbara will be an excellent addition to the Crawford team.”
Barbara has had a distinguished career in the disability and rehabilitation marketplace for over 20 years. She founded a full-service rehabilitation management company in 1998 that was acquired in 2007 by a national healthcare company where she remained in client services and business development capacity. Most recently she served as a district manager in the medical devices industry. Barbara is well versed in liaising with various medical professionals, lawyers, insurers and government organizations to develop effective growth strategies for the business.